What’s Light Loves Color?
It’s this newsletter, by me, Tatyana! I’m the owner of The Image Architect, a world-renowned image consultancy created by my late mentor, Sandy Dumont in Washington, DC.
Sandy was my mentor when I was becoming a certified image consultant myself. After her untimely death, I was able to continue this work of bringing our special knowledge to help people.
My approach is based on:
Using biologically correct color analysis (basically having a trained eye to look for undertones and seeing what colors enhance our natural luminocity and even out our tone, etc.)
Using the concept of LINE to help balance proportions and enhance each person’s unique silhouette.
Adhering to the tried-and-true “old money” look (i.e. elevated, timeless styles and accessories).
Improving people’s professional and personal lives by helping them in this important area of holistic personal development.
After COVID, I wasn’t sure what to do for quite a while, but then in 2024, I decided to take the plunge and just start to write on Substack.
Substack is a great community for authors, experts, and writers. It allows me to share my expertise and make a living.
Why Am I Qualified To Give You Style Advice?
I studied under Sandy Dumont from 2007 to 2016, when she, unfortunately, got very sick and passed away.
I own the proprietary knowledgebase of our 5+ collective decades of practice.
We served over 16,000 happy clients.
I have personally applied this style to my life and wouldn’t go back to following trends or just buying clothes with my emotions.
I deeply care about the sustainability of the advice I give and weigh my advice carefully.
I care about you and want you to succeed, be confident, and get lots of trust and respect from everyone you meet!
Color is my passion because I’ve personally seen how it can change people’s lives. That may sound dramatic, but color can bring light or it can take it away; it can bring confidence or it can take it away; using color and other aspects of elevated, timeless style that I teach can literally bring opportunities in your profession or it can take them away. It is beyond powerful, and I’m excited to share inspiration and technical knowledge as well as decades of experience, to help you get the most out of color and style strategies in your own life.
To read every post entirely and to receive member-only content, and access to download the proprietary eBook Archive, please consider upgrading to a paid subscription. If you wish to get a 45-minute complementary color analysis and chat session, become a founding member, and it’s yours! My Substack is surprisingly affordable!
If you’re as excited about color as I am, please check out my Color Guide.
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Why Follow the Herd?
Most style advice out there is either too safe or stuck in a cycle of fleeting trends that leave you looking like everyone else. You don’t need another “10 must-have pieces for the season” list, and you definitely don’t need the fashion industry telling you what you should wear. (P.S. They’re just trying to sell clothes on FOMO and emotions.)
You deserve more. You deserve a style that speaks to who you are, not what someone else wants you to be. That’s a lot harder to find in today’s noisy fashion landscape than it should be.
You don’t need wimpy, watered-down advice that disappears in the next trend cycle. If you’re going to solve the problem of closet overwhelm and trend dependence, you need the timeless, powerful truth: when you dress in biologically correct colors that illuminate your natural glow and wear pieces tailored to honor your body, the world takes notice. It’s up to you what you do after that. Want to present to a crowd? You’ll have instant respect and attention. Want to lead your team in a more competent way? They’re more likely to follow when you send the subconscious signals of a leader. It’s simple, but nobody talks about it anymore. Do people think we’ve evolved past it? Not so fast. People are still the same, and if you want to get ahead, you gotta dress the part. I’m here to teach you the formula and help you all along the way to fine-tune your own authentic style.
We’re talking about total transformation—a recalibration of how you feel, how you show up, and how you’re perceived in every room you walk into.
The fashion industry has been lying to you. They want you to keep buying into the next “it” look, but guess what? They don’t even know what makes you look good. They’re selling quick-fix, fast-fashion trends that fade faster than your confidence after a bad buy.
With over 4 decades of legacy experience at The Image Architect, I know a thing or two about creating an authentic, confident, and empowered personal image. It’s been honed by working with thousands of clients—over 16,000—to be exact!
I teach you a formula that doesn’t fade. A formula that turns heads for all the right reasons. Working right alongside my clients, I help them build a wardrobe that serves them, not the other way around. We’re not chasing trends; we’re going for a complete transformation—a transformation to an elevated, timeless image that commands respect, confidence, and authenticity.
